Wine Labels
Out of context: Reply #5
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- 23kon0
the suggestion of taking your labels and putting them on a bottle in a supermarket alongside other bottles to see how your design stands out is a good idea.
you got to design the label according to the market too.
the print design side of my work does a lot of bottle labels and packaging for wines and spirits.
they did packaging for a cheap wine aimed at young drinkers - one called babe and one called dude. they were pink / blue wraps respectively with a illustratative silhoutte of a girl/guy on the bottle, and yes they were quite hideous and you or i wouldnt go near the stuff - but seemingly it did well on the shelves with the target audience buying it.so dont make a cheap wine look expensive and dont make a expensive wine look too cheap otherwise they wont instantly catch the eye of your target audience.