creative director title
creative director title
Out of context: Reply #13
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Money is what makes the world go round. CDs all started in the pits as naval-gazers who are in it for the art and the love but that's really not what most clients want. They want to move product, whatever that product is. Sure some clients are cooler or more aware of design but they're not generally in it for the love of design. They're using design to set their product apart in the marketplace. It's a CD's job to recognise what the client stands for, who they are, who their market is, where they fit, and how to deliver something that won't scare the shite out of the client whilst still grabbing attention in whatever market the happen to be crowded into.
*gasps for breath*- shut up. you watching mad men too much.robotron3k
- not really.********
- at the end of the day, you just hope the CD can sell. just sell anything.robotron3k
- Pretty much. Or rather, the company hopes the creative can sell anything.********