Butchered?
Out of context: Reply #2
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- SkyPoo0
Not really a website job, but I spent a year of my life re-branding Prudential around 2002 or so. The mission was to lose the Wolff Olins head and logotype and to take them into the twenty first century with a flawless online presence ( I don't do online but I did create and direct the visual style and engineered an entire new information system for them).
The solution was a bold modernist logotype, supported by a 'pru' superscript element, using a richer red and based entirely around a perfect square (grids or formats or graphic devices).
Five years later, they've brought the head back in, dropped the 'pru' superscript and any use of the square, and completely abandoned the online information structure.
Which means they paid hundreds of thousands of pounds for a logotype and Pantone 485.
- Forgot the link...
http://www.prudentia…SkyPoo - I've just noticed they've even stopped using the bespoke typeface I designed in favour of Myriad! FFS!SkyPoo
- Check out the colour of the logo letters on this...
http://www.prudentia…SkyPoo - You got any of the work you did?DaveO
- Yeah got it all, the entire project. I wish I had time to sort it out and get it online.SkyPoo
- Maybe something todo with the shareholders being old and "don't like change form the good 'ol days"Dancer
- form=fRomDancer
- It actually came from the emerging far east. Over here the head looks old and tired, but to them it was vital...SkyPoo
- ... even thought Prudential HQ (uk) signed it off, it was obvious the far east would not drop the old ID.SkyPoo
- the asia, uk and us (jackson) logos are horrifically different colors ?? They really tell entirely different things about the brand : / w tf ?mikotondria3
- the brand entirelymikotondria3
- Forgot the link...