Logo presentation?

Out of context: Reply #29

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    Agency, yes.
    Depends on the client or the scale of what we're doing but generally a BW for shape, a couple colour-ways, and then a bunch of mocks of the logo rolled out; on packaging, or vehicles, or billboards, etc.
    I still like to present in BW because it's really about the shape of the logo. Can you stamp it in steel? Carve it in stone? That's a strong logo. Colour is integral but shape makes the logo.

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