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Out of context: Reply #5
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- flashbender0
or just quote this article:
http://agencycritique.com/uncate…"We may tell ourselves that we’re being strategic about our creative splash page, that we’re making an impact or demonstrating our creativity. But really we’re making a strategic mistake–improperly employing a medium and using creativity in the wrong place. Not a good start for when we want to then persuade a client how smart we are, how expert we are at employing the right marketing tools in the right way for the right goals.
This is the creativity barrier in action. We forget we don’t need to employ creativity to get the click. We just need to fulfill the visitor’s expectation for information. And we want an opportunity for unfettered creative play on our own sites so much that we’re willing to ignore best practice.
All things considered a splash page is a seriously bad idea. I can’t think of any upsides and there are serious downsides. The numbers don’t lie, and our true motives betray us. If you haven’t already, it’s time to dump the splash page."