Bell (Canada) Rebrand
Out of context: Reply #3
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add shit load of agencies together and thats what you get
The new brand platform was conceived by Zulu Alpha Kilo, a new agency founded by Zak Mroueh, the renowned Canadian creative genius behind award-winning brand and advertising campaigns for companies such as Mini, Nike and Pfizer.
The Dream Team composed to execute the new brand platform across Bell's
product and service portfolio consists of Zulu Alpha Kilo; the Toronto office of Leo Burnett, one of the world's largest and most respected advertising agencies; lg2, a top Montreal agency responsible for the French-language platform and Cossette Communication Group, a long-time Bell marketing partner."We went with a team of the industry's best, led by an elite trio of
creative directors collaborating in a new and innovative client-agency model," said Mr. Seifeddine. "We think the team's work speaks for itself in terms of clarity, emotional connection, boldness - and strong support for our strategy to deliver a better customer experience.