which pantone book?

Out of context: Reply #5

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  • openmind0

    Thanks so much for all your help.

    I've notice that a lot of printers offer buiness cards quite cheap, by doing print runs with lots of different cards and printing them using CMYK. While this is obviously great as it lowers the cost, I also know that it means that some colours like red and orange etc come out more dull.

    Is this a trend in the industry to print business cards using CMYK? And therefore is it best as a designer when creating a corporate ID or logo to use a colour that can be achieved in CMYK? Just curious to know what you approach is?

    thanks again

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