Starting a Magazine
Starting a Magazine
Out of context: Reply #9
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- lipsmack0
We are on our fourth issue of start-up (not the only magazine I do), and have broken every single rule in boz post....and the mag sucks. Amazing that major corporataion can't pull-off a magazine luanch.
its typical for a smaller start-up to skip newstand sales. go for a controlled circulation book, build subscriptions, brand awarness, offer free copies through website. Advertisers like this too since the target is very narrow and traceable.
if it succesful then move to newstand, but its costs big bucks, and is a dirty business.