Coke dsign- What wld u Charge?
Out of context: Reply #17
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- johndiggity0
i think if coca cola were to explore new packaging designs (and keep in mind they have a trademark on the current glass and plastic bottles' hourglass shapes) some aspects i'm sure they'd like to be able to address would be better achieved through the design/engineering of the container rather than the graphics.
sustainability is no-doubt a big issue. if there was a more earth-friendly material than aluminum or plastic that could handle the shipping and storage issues, i have no doubt they would be interested (or any other bottler for that matter). also any way to either keep the product fresher or colder via some type of insulation would be a big factor as well. that being said, if you could improve the functionality and/or perceived value of the packaging while still communication coca-cola's brand attributes, i have no doubt you could get someone's attention, whether at coca cola or somewhere else.
on a related note, i knew a materials science guy who developed a treatment for paper that kept french fries from getting soggy in apaper bag. he approached mcdonalds with the idea and they ended up licensing the technology from him for a pretty sizable chunk of change. so i don't think the pedigree of the designer matters as much as the quality of the idea.