dead creative briefs
dead creative briefs
Out of context: Reply #2
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- harlequino0
Not that hard to simulate, for your needs in creating some spec work. It's ultimately just a set of criteria for the project. Or at least the ones I deal with are.
-Necessary brand assets
-Target audience
-Intended media or environment
-Any seasonal info
-Message points to include (i.e. it has to say "Wipe your ass with confidence" on all screens)And away you go....
You can probably make that up for spec work, or reverse engineer from something else.