Identity Crit - rybo

Out of context: Reply #120

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  • ukit0

    Minimal is good, but at this point there's nothing to give it any kind of unique sense of identity. It could be IT consultants, a nightclub, a rock star, etc. - I get no sense of the company by looking at it.

    If the concept isn't clear to any of us, then you should probably try something else. Try thinking up a few completely different concepts - based on an idea of what the company is/ does - and then implement them graphically. Don't get too hung up on one approach or idea.

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