Identity Crit - rybo
Identity Crit - rybo
Out of context: Reply #98
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- gramme0
I agree with Spoox and ian. The "concept" is not strong. I like what ian said about fitting a round peg into a round hole. I'd explore that direction if I were you.
This is a secondary concern, but just because Build still uses Avant Garde that does not mean everyone else should. Herb Lubalin (the designer) himself once said that the typeface only looked good on the masthead of Avant Garde magazine. To me, it looks childish, and the strict geometry makes setting attractive type an uphill battle.