Identity Crit - rybo
Out of context: Reply #85
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- ian0
Rybo, what may help you in this project are simple steps at the start of the discovery process, everyone has their own methods of working and its really down to finding out what process is going to work best for you. For me, I look at a few things before I start up illustrator.
1: Discuss. Find out what the client is looking for, what their aims are and who their audience is.
2: Research. Whats their market, who are their competitors? Who's doing it right and who's doing it wrong? Do they have a company name? If so, what does it mean, ie is it a brand new word or is it named after someone or something? Go to the thesaurus and/or dictionary, see if theres any clues in their name that can provide a springboard for an identity. What can be helpful here is put the name down on a page and do a spider diagram of words that lead off that.
3. Sketch. Don't start off with fonts, even if your sketches are rough, they can provide you with very quick ways of getting ideas down without getting hung up on styles.
4. Refine. Go to illy or whatever and start looking at refining and teasting out fonts. Keep it in black and white, only when you're happy with em should you start looking at colour combinations and applications.
Also, remember that simple wordmarks or simple shapes can make for lovely identites... an identity can be made by how these elements are applied to different things. A circle logo can look simple and 'I could've done that' but how that logo is applied to stationery or brochures or websites can enhance it and make all the difference like 'I wish I could've thought of that first.'