design briefs
design briefs
Out of context: Reply #6
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- mistermik0
Find out this first:
Company background
Marketing integration
Proposition / Key differentiators
Features and Benefits
Offers and Incentives
Target audience
Competitionthen write a brief that consists of:
Summary
Current Situation
Target Audience
Perception/Tone/Guidelines
Proposal
Requirements
Promotion/Communication Plan
Timing---
Every agency is different. Its works for me