Starting a Magazine
Starting a Magazine
Out of context: Reply #8
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- Mick0
I've seen even big companies do experimental magazines and lose lots of money. Be prepared and do you research, especially as far as who your direct competitors are... what can you offer that they don't. If you think you have a new concept and no direct competitor - tell that to the stores that have 50 magazines sitting next to yours :) Phone your competitors and say you're interested in advertising, ask them for their readership/subscription numbers, how long they have been in business, etc. to get an idea of what their success is.