simple logotypes
simple logotypes
Out of context: Reply #16
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- _salisae_0
i found this text in a design blog awhile ago and appreciated the clarity. thought i'd share.
Emblems are a complex mixture of pictorial elements and type that are linked to the organization and its positioning
Abstract marks and symbols use visual form to convey a concept that is relevant to the brand message.
A mark is a literal and often pictorial representation of a company or product. The image is usually a reference to the company or a brand attribute.
Letterform marks use one or more letterforms as a symbol to convey the brand message.
A wordmark is a logo comprised of text only featuring a unique typographical treatment used to convey the brand’s message or positioning.