london 2010...
london 2010...
Out of context: Reply #23
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I think it's a more abstract representation of London - young, vibrant, fashionable, progressive.
I'd have hated to have seen tired images of tower bridge or the river.
They've obviously catered to the youth as their primary audience and they would obviously have tested this in many focus groups, perhaps 30 something designers/coders aren't their main concern.
Don't get me wrong I think there are aspects of the logo that are shoddy, but generally I think the vibe and flexibility are great, whether they stand the test of time is a genuine concern, but if you want cutting edge 5 years in advance, your treading on thin ice.
I commend their braveness, that's my 2 olde pennies.