Critique Please
Critique Please
Out of context: Reply #81
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- letters20
I feel that the first version, the stack of typography, works the best out of the lot, as the other treatments are tied visually closer to a hotel/home development - I can't put my finger on it exactly, but your logomark could easily swing either way given its context. In addition, the stacked typography reinforces the vertical aspects when locked up the way you have it, driving the cross connotation event stronger.
However, I would advise continuing to explore the column width and spacing between the mark and the typography. The typeface selection is working well, the "T" form doesn't feel disjointed in this version, but rather integrated.