Design aimed at women
Out of context: Reply #7
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- madirish0
yeah, i can try to lend some insights.
i have worked on a number of pharma/health sites for agencies. the overwhelming majority of the big-name pharma sites (for drugs, supplements, health care products, etc) are written for, and the #1 user audience archetype is the 45-60 yr old, caucasian, married, mother 'professional' woman in the U.S.; hence a pretty good area to look to if you are possibly referencing the similar demographic.
in contrast, the gossip, fashion, trend sites are written deliberately in a 24-30 year old, single, woman in the U.S., *but* displayed in an aesthetic, and with photography that speaks to the attitude of an audience a level or 2 above that; thus achieving an 'aspired to' persona and one the demographic can both joke about viewing, while still being addictive enough to return. Make sense?
My point here, is that reguardless of the drug being displayed, the demo. presented above will majority of the time being the one researching it for either their spouse, family member, etc., or if a male is doing the legwork; the tone is that of a voice they understand and find comfort in. Sneaky bastards those pharma folk.
Hope that helps the research, Ranger.