Revisions
Out of context: Reply #6
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- blackfrancis0
Did probably 50-60 revisions of a :60 commercial for a certain pharmaceutical product.
The edit was all based on VO-to-picture timing and very graphics heavy, so every "little" revision meant hours of re-editing + re-rendering. We worked on the job for 6 months almost every day.
At one point - 4 months into the edit - the client (not the agency) said on a conference call that they weren't happy (all of a sudden) with the appearance of the actors. They actually considered reshooting the entire spot. There was 7 hours of footage from the first shoot.
Pharmaceuticals have so much money they just throw it at "problems". Had they just spent 30 minutes discussing the talent (they approved) in casting they would have saved themselves roughly $100,000 on a re-shoot.
They wound up not re-shooting and our spot only ran for 6 weeks on air. By the time we finished and got approval from the client they had moved to another agency and were hard at work on another campaign for the same product. The paycheck for us was huge, but not nearly worth the aggravation.