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Out of context: Reply #22
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- BannedKappa0
Official Google blog explaining their design process.
http://googleblog.blogspot.com/2…
"We tried in total more than 300 permutations. It was much harder than we thought at first. We wanted something distinctive and noticeable, so we aimed toward transparency or semi-transparency, so the image would have a more distinctive noticeable shape than just a block. We wanted something that embraced the colorfulness of the logo, yet wouldn't date itself. Since we don't really have a symbol that means Google, we felt it best to work with the logo and letters within it. Our design team tried literally hundreds of approaches. You can see some of our explorations here."
