An open letter to Google
Out of context: Reply #3
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- emukid0
2005
Google Gulp, a fictitious drink, was announced by Google in 2005. According to the company, this beverage would optimize one's use of the Google search engine by increasing the drinker's intelligence. It was claimed this boost was achieved through real-time analysis of the user's DNA and carefully tailored adjustments to neurotransmitters in the brain (a patented technology termed Auto-Drink). The drink was said to come in "4 great flavors": Glutamate Grape (glutamic acid), Sugar-Free Radical (free radicals), Beta Carroty (beta carotene), and Sero-Tonic Water (serotonin).
This hoax was probably intended as a parody of Google's invite-only email service called Gmail. Although ostensibly free, the company claimed the beverage could only be obtained by returning the cap of a Google Gulp bottle to a local grocery store: a causal loop. In the Google Gulp FAQ, Google replies to the observation "I mean, isn't this whole invite-only thing kind of bogus?" by saying "Dude, it's like you've never even heard of viral marketing."