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Out of context: Reply #19335
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- emukid0
Rickrolling is a prank and Internet meme involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up." The meme is a classic bait and switch: a person provides a Web link they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video. The URL can be masked or obfuscated in some manner so that the user cannot determine the true source of the link without clicking (and thus satisfying their curiosity). By extension, it can also mean playing the song loudly in public in order to be disruptive. A person who falls for the prank is said to have been "Rickrolled".
An April 2008 poll by SurveyUSA estimated that at least 18 million American adults have been rickrolled, but as of June 2008 the total number of views for the 3 top "Rickroll" videos on the site YouTube alone was more than 30 million. Partly fueled by the Rickroll phenomenon, Astley's former record company RCA Records is now planning to release a Greatest Hits album.
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