D&AD Lecture - Experimental Jetset

Out of context: Reply #15

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  • scribbler0

    Sorry, I don't agree. So Adrian Fruitger designed the original logo. As part of the process they decided to use Univers for the corporate font and Courier for internal use ie setting letterheads etc because they were both designed by Adrian Fruitger and it would hold the project together. Well OK but if you're not a designer, who in the hell is gonna know that and who in the hell is gonna care?

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