Wired does Global Warming
Out of context: Reply #9
- Started
- Last post
- 18 Responses
- nearestexit0
Kinda getting off subject, but read Julie Lasky's commencement address she gave at Cranbrook Academy of Art last month:
http://designobserver.com/archiv…
One interesting blurb:
"Nike's "Just do it" may have been good for our sense of empowerment, but it's been terrible for the earth. We're suffering from a glut of products, many tossed onto the market with a breezy heedlessness that probably has been mistaken for courage. You can imagine how a manufacturer, even after hiring consultants, doing research, and convening focus groups that challenged an idea for new product, said, "Aw, fuck it." Which is another way of saying "Just do it." How else can we explain a Procter & Gamble room deodorizer called ScentStories that "plays" like a compact disk, rotating in a heating device that releases a different smell every 15 minutes."