Faith logo critique
Out of context: Reply #6
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- Tyrone0
ok....identity design is always tricky.....here's my 2 cents......if a concept is so good that no one gets it then is it a good concept? My point is that you can make that sell to the client to justify the time spent "thinking" but have you solved the problem. I would never have gotten any of the "concept" from that logo. Now that's not always a bad thing but in this case it seems that you're looking for a literal interpretation annd I don't think you have it here. If the idea is difficult to interpret with a visual metaphore than perhaps go in a more vague direction and support it with clues like your T for a cross. get the balance rtight like montreal said and I think you'll be iin there. I happen to love the FedEx logo. There only a few people (mostly designers) that know there is an arrow in the logo. Beyond that, the shipping "concept" is lost but that doesnt mean it didnt accomplish it's goal. But hey just a sunday ramble take it for what it's worth. good luck.