2008 Logo Trends
2008 Logo Trends
Out of context: Reply #20
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- mikotondria30
I agree/disagree with some/all/none of the comments above.
I'm kinda old school in that I think a logo should, yes - work in black and white, white and black, white on red/blue/green - 1 color basically..
You should be able to read the company name and absorb everything about the logo as it speeds past you on the side of a bus, or as you glance up at a billboard in the outside lane, and in that time, the line and the composition need to communicate at least 2 distinct concepts that blend/interact/conjoin/resolve into a unique and meaningful identity, which I honestly think none of those do. They all look like LogoConcept12_aaa.ai that I and many of us have squirreled away in client folders somewhere.