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Out of context: Reply #9
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i did this http://www.smokehead.co.uk/
its for a brand of islay single malt whisky
usually these type of whisky's are targetted at a more mature whisky-loving audience.
the smokehead brand is targetting a younger audience - clubs/pubs - but without going the bacardi "fun" way. style giving it a bit of class and style.
ideally they are targetting the same market as jack daniels