Can Designer change the world?
Out of context: Reply #67
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- bull0
Dunno, seph, that seems pretty idealistic to me.
Fair enough, design does suggest a way of thinking, a lifestyle, a philosophy, but it's often the case that the way of life is being imposed on the individual through the medium.So, the clothes you wear, the beer you drink, the places you hang, the stuff you surround yourself with all makes implication about the kind of person you are. But what's the source of the implication.
Some marketing guy, of course!
Diesel went one further, of course, when they did the series of ads sponsoring friendship, dreams etc, basically saying that by wearing Diesel you understand the irony and therefore regain your individuality by elevating yourself above the commercial piledriver of late capitalism. Not too subtle, but it worked a treat, eh!
Personal work (non-commercial)is a better case study, but still derives from the enforced fingerprinting we inherit through whatever comsumptive means we engage in.
I guess the whole Newstoday/quorporation thing is along the same lines, which succeeds because it has two levels of irony, two tongues-in-cheek, kind've deal.