straplines impact the bottom line?
straplines impact the bottom line?
Out of context: Reply #8
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- kelpie0
how do you know that Microsoft's strapline doesn't cleverly tap in to the "goals and aspiarations" yadayada of their consumers? how do you know that it doesn't make people see them as less of a nerdy software company or horrible multinational? what if directly linking their products to your day to day in that tone positions them more favorably in the market, considering the cliquey non-tech slant their main competitor takes?