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I agree, it is a lot about who you know. I am on the job hunt and I was speaking to an old colleague and he said "I am good friends with the owner of agency X, I think they are looking, let me give him a call". So I finally got to speak to the CD and he asked how I knew X and X, he looked at my book and said "cool, call so and so who is doing the selection process, I will speak with him and tell him that you are family and have a real conversation with you"
WTF! I guess a strong book isn't enough these days.