3 VS 1 Mockups

Out of context: Reply #12

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  • mr_pants0

    Some good ideas here... Thanks for the feedback. I think part of my confusion over this matter comes from the fact that I try to have as much info before I even turn on the computer. My thinking is that the first version is the home run because I've addressed all the issues and put together my best proposal.

    Because of this I feel doing an additional two designs is a waste of time. I understand that the client may want to see 3 version or even expect it, but if I've done the initial legwork and listened well I should be on the money with a single mockup. Is it an "industry standard" to offer up three. Are we just being polite? If you do offer three mockups, are they radically different in layout? I would assume you you want to use similar colours and fonts for each design if these are the things the client has shown a preference for but you would have to make them look somewhat different. Wouldn't you?

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