Eco friendly design
Out of context: Reply #8
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- detritus0
Hold on - you're at the "I've bought a domain name..." stage? Hmph.
Jamble and Andy have already made the single-most important point here - don't start off making The Green your prime USP. Don't set out with green-flecked unbleached paper backgrounds for your site and marketing, don't harp on about your sandal-wearing credentials. It'll only a) make you come across as more expensive to the people who are interested, and b) make you seem more expensive, more arcane and less approachable to the people who aren't necessarily.
Do approach each and every facet of your operation with sustainability in mind. Fix your house first - make your business inherently green - ie. before you do end up doing excess print-runs, actually be blunt with your client about their needs, regardless of it shaving a percent off your or their bottom line. Make the case for the use of greener stocks and inks. Actually make the effort to recycle the cartridges and the 10,000 redundant prints if they do crop up. Make yourself the responsible decision maker at every stage.
Then, you'll have earned the right to subtly promote the environmental angle more than the other readily-available options. Almost off-hand and matter-of-factly - like, it's just the best way to do it. Which you'll increasingly find it is.
Business has recognised the big green elephant in the room - now it's scratching its head trying to work out what to do with it - an instant changeover to all things green is unlikely and inefficient, so don't expect to go InstaGreen right away, but build your business with sustainability at its core, and make the resultant knowledge shine through in everything you do. But, otherwise, just do it 'normally'.