3 VS 1 Mockups

Out of context: Reply #2

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  • freshmode0

    I agree with mr_pants. But in a different sense.

    If you are going to do a mock up for a "potential" client then 1 is enough. You are only developing an idea that proves you have what it takes to get the job. Then it would be either 2 more or 3 more.

    If you are talking about comps once a clients has already signed a contract and has left a deposit in your hands, you go with 3. 5 even if it is worth the pay and the client wants or has different ideas he wants to try out. It is our job to develop a visual rep of what the client is thinking about for them to choose what they want to go with.

    We are not meant to drive the client towards an idea he doesn't want just because it makes more sense then his/hers. It is our job to develop their idea into a professional, sensible, fuctional and anything else you would like to add, realization.

    They explain, you develop. You direct artisticly and estheticly.

    That is what the client wants.

    So to answer your question. 1 to get the client, 3 to satisfy the client.

    word

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