Art Director and Creative Director
Art Director and Creative Director
Out of context: Reply #22
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- paraselene0
design director is the guy who oversees the minutae of the design process, ensuring that all pixels are pushed and the typography is spot on. usually works closely with the art director.
'creative' is a term applied to the teams of art directors and copywriters that you find in ad agencies. they're officially 'creative teams' even though they each have their own title, but it often gets shortened to 'creatives'. sometimes you get a creative team that is something other than one ad plus one copywriter, but that's the norm. they come up with the overall concept for a campaign and then ensure that it's produced to the right standards.