Puma
Out of context: Reply #66
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- sexypixel0
thsnks for the info Blo. Good marketing from Puma. Clever.
I was chatting to a guy who owns one of the exclsive boutique stores. He told me that some addidas rep found a vintage tracksuit top in a thrift store. Whoever owned it embroidered theyre track n feild number on it and their name as well as ssomeother stripes. So clever sales rep shows it to marketing. Marketing remake about 500 of them. exact replicas, donw to the numbers and name. And sold them off at $500 a peice. they sold like hotcakes so adidas made another few thousand, all with the little story attached to it on the label sown on the inside. The public bought it up, because they liked the fact that their, now duplicated in the thousands, track top had a story attached to it.
Just thought I'd share it with you. Interesting angle.