Puma
Puma
Out of context: Reply #49
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I used to freelance for wgsn and I'd basically be turning out loads of T-shirt designs thinking about what would be happening in a years time in say, the youth street market, they would tell me "oh, and the colours for autumn 2003 will be this, this this" its all decided, they have a good idea what you'll be wearing in the summer next year!
It was sad (and boring) to produce original designs and then see similar stuff all over the high street 6 months or a year later.
I decided to stop work there because I felt it was really exploitative and encouraged plaigarism, diluting of ideas/subcultures and the overall demise of originality.