Helvetica Film Ltd Ed Blue Ray
Out of context: Reply #3
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- Jaline0
Great packaging.
Pricing is high (in my opinion), but it is signed and everything, so it comes close to the prices of signed posters out there now."Why these spirals you might ask? Well, first of all, the disc-like forms refer to the idea of formats: Blu-ray, vinyl, etc. Secondly, we liked the idea of Helvetica as a typeface spiralling out of control, or revolving almost like a planet, or a dark sun, or a universe in itself. We also thought that the spiral-like disc would refer to rays, radiation, etc., underlining the idea of Blu-ray.
But most of all, we really wanted to show the typeface in a sort of deconstructed type specimen. We thought it would be interesting to show the typeface, without actually showing it. As you see, the forms shown on the sleeve are not recognizable as letters, but you can still notice the shapes that are characteristic for Helvetica."
Bit hokey, like analyzing stuff in English class.