horrible Animal Planet logo
Out of context: Reply #6
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- Point50
thanks Ampersanderson. I knew there had to be something out there that reviewed this.
"Regardless of what typeface it is or isn't, the logo is a weird jumble of ideas. I am guessing that the varying widths of each letter represent the different animals, that the sideways M could be an animal in a different position (I would gander sleeping or ready to fornicate), or maybe it's a bat, and that the overall composition is meant to feel alive and unexpected. Unfortunately it feels mechanical, constricted and, well, dead. For an identity that strives to "bring out the raw, visceral emotion in the animal kingdom" this simply does not cut it."
glad I'm not the only one that is disturbed by this thing. I usually don't rant about things like this, but Animal Planet is a channel I watch on occasion and this logo actually deters me from watching it anymore. It irks me to no end.