Branding Question...

Out of context: Reply #5

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  • Spookytim0

    As a slightly linked story, I also worked on rebranding Prudential via BamberForstyh and we pursuaded them to drop their old Wolff Olins head-logo and to go with a strong wordmark with 'Pru' superscript logo. I did the new Prudential wordmark (final cut was done by a proper typographer of course... Jeremy Tankard I think) and just yesterday I get off the train and see a Prudential poster at the train station with this on...

    I ask you. Really, What the fuck is the point? This is why I gave up working in design. You aim for the stars and piss on your espadrilles.

    Spookytim 0Permalink
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    • i work for prudential... not sure if were talking about the same company though734
    • No, they're not connected.
      how you doin anyways?      Spookytim
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