Traditional to Interactive
Out of context: Reply #10
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- thedesignloft0
Utopian - I am the experienced Interactive ACD. There is an agency CD that is the ECD for all intents and purposes. They also have some random position of "Director of Interactive" and this is NOT the Tech Director. My problem lies in that I am becoming an overpaid production monkey - wear several hats, etc. But they don't seem willing to build an interactive business and go through the steps needed. At this point the interactive work is just seepage from the traditional clients. I'd like to bring in a dedicated interactive sales and account team but just need to figure out how to do it as a process. I know interactive business. What I don't know is how to take a 20 year old traditional agency into the interactive space without being able to start at ground zero and educate the people that are "trying" to change and understand. Like someone above said, I don't want to change these people. I want traditional to stay traditional and have the ability to bring in experts for the interactive side.