Traditional to Interactive
Out of context: Reply #9
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- utopian0
First off hire an experienced interactive creative director that could help your studio build a vision and interactive team around him or her. Also be sure to hire a sales rep or account manager that understands interactive projects. You are certainly going to have to make a financial & emotional stake in this new venture. Anything short of creating a new interactive team will most certainly lead to failure. I know way too many design studios who went belly-up thinking they transform their business, design skills and designers into an interactive hybrid design studio.
PS - DO NOT have your print and advertsing creative team become web monkeys overnight. It takes years for traditionally trained print designers to get a strong grasp for interactive design and most never become good at, hate it, or quit!. Best of luck thedesignloft.