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Out of context: Reply #6
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It's remarkably easy to read little junk article's like this and say 'easy money' or 'what a load of bollocks' or 'how fucking much could have done it meself for a tenner', and sadly these comments often come from people who apparently work within the same industry, though one has to ask at what level considering their level or articulation.
Don't get me wrong I don't think it's a particularly interesting logo but then I haven't seen any of it's implementation or anything else of the new brand, but you should be aware that working for clients in the public sector is an extremely difficult and political task, where many different people must be pleased, have their say and feel their input has been considered. Inevitably this design by committee often leads to diluted concepts that are led by over-politicisation. Probably best placed to blame the commisioning parties rather than the creative agency.
It looks like your typical public sector design-by-checkbox type solution really, bland and inoffensive - meeting lots of concerns about 'portraying diversity' and the like.
- It's a shame that these type of clients pull too many strings in these situationscreative-