Design's Role in the Presidential Race
Design's Role in the Presidential Race
Out of context: Reply #11
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- voiceof0
Design (more brand strategy really) doesn't play a role in how people vote, but I believe it does help to form peoples opinions before they get to know a candidate.
Just like with business design sets up the expectations that the business/candidate has to meet. If they meet/exceed the expectations then a trust has been built and people will be more receptive to their ideas. I also appreciate Baracks consistency same typeface and color and feel on all his materials creates a familiarity that is probably reassuring to people whether they are aware of it or not.