TheKDU
Out of context: Reply #135
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- cannonball0
I did, in fact read this whole thing from the peanut gallery. I'll come out with it and say I do dislike the KDU, and not just because of the glossy self-indulgence, but because it sells the idea of design as a lifestyle to younger people like Son, who eat it up wholesale in exchange for a sense of purpose as a mouthpiece without even considering the depth that true design can hit at. Cults become attractive to their members in much the same way.
The KDU... well let's take a look at what discourse it's created as evidence of it's value.... hype and the world that hype is sustained by.... and not much else. Seems to be a limited level of contribution. What is it a "Keystone" of then, if anything?
"By continuing this trend of style-first then society expects less, our jobs get easier, our jobs are now so one-dimensional, our clients can go anywhere and get style made."
I agree with this. When money meets creativity on the market, no one likes to buy into risky ideas, so fear keeps everything watered down. I see a lot of "low risk aesthetic" perpetuated these days and a lot of it looks like the stuff the KDU does. High gloss, low message. This type of stuff must sell well because It tastes great and is easy to digest.
*gets off soap box and returns to soulless advertising job a hypocrite*
The KDU... well let's take a look at what discourse it's created as evidence of it's value.... hype and the world that hype is sustained by.... and not much else. If it is the fabrication of hype that they "design" it seems to be a limited level of contribution. What is it a Keystone of then, if anything?"By continuing this trend of style-first then society expects less, our jobs get easier, our jobs are now so one-dimensional, our clients can go anywhere and get style made."
I agree with this. The premium of creativity has risen in the last few years, especially in the business world. The hypocrisy is that no one likes to buy into risky ideas, so fear keeps everything watered down. I see a lot of "low risk aesthetic" perpetuated these days and a lot of it looks like the stuff the KDU does. High gloss, low message. It tastes great and is easy to digest. Ask Son.