account handlers...
account handlers...
Out of context: Reply #5
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- Wolfboy0
I do agree that a good account handler is a massive boon for any creative, but I have to say that the ratio of bad to good has been incredible in my experience.
I think a major problem could be that there doesn't appear to be a good solid route into the job and so many of them have no real background or experience to make some of the decisions they have to make.
Also, in my experience they are usually in the mind set of the client being the one person they speak to and if they are happy then the job is going well. They don't see the bigger picture of the target audience and market you are working to ensnare - after it's those people that pay the bills in the long run and the client has hired you to talk and sell to them.