branding
branding
Out of context: Reply #5
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- _salisae_0
a brand should be simplified down to a single logo. That's it. Job done. Now plaster logo and product/service features over everything. Choose a font with as few weights as possible .. Under the 'simple is best' principle.
Now, because we've kept things so simple ( here's the best part) if the client wants to add anything new or change everything because during his morning coffee high he dreamed up the tagline 'got hamburgers?' omg so good, genius lile that needs room and you never know when it will come about.