XEROX new logo
XEROX new logo
Out of context: Reply #21
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- 5timuli0
"The Xerox/Interbrand team settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television. They chose a ball to suggest forward movement and “a holistic company,” Ms. Stump said. They also devised a series of variously-colored “connectors” — swirled lines, reminiscent of the ribbons used to connote support for AIDS and breast cancer research — that Xerox will etch on conference rooms at its new headquarters in Norwalk, Conn., and that it will use to connect images and text in commercials and advertisements."