Starting a business...
Out of context: Reply #10
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- detritus0
Whatever name you choose, ensure it is easy to spell! Beyond that, if you are targetting the general populace, make it say what you do, or make it sound productive.
I once had a company that sold legal psychedelics, called 'the psyche deli' - not my idea, but I thought it was clever'n'cute. Sadly, it was nigh on impossible for our customers to work out, and I got fed up explaining it over the phone ("It's like the psychedelic, but without the last C.... what do you mean 'psychedelic what?'.. no, no - i mean 'THE psychedelic'.. oh sack it, send it to my hotmail account").
At the same time, I had another company whose principal brand I had named "the yyy xxx company" (replace yyy & xxx with a location & a product) - everyone could remember this one, and it was this one which made our name and got us in to the press.
On the other hand, if you're not targetting the world at large - call it whatever the heck you like. Just make sure it's easy to spell!