Agency Process...
Agency Process...
Out of context: Reply #24
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- jevad0
I don't think AM's or PM's should be let anywhere near a creative brief. It should come from the AD or CD.
- ideally that would be true, but the account team also had info that would affect the brief.robotron3k
- for sure, jevad.madirish
- I'm not saying the account team shouldn't be involved - just that the brief shouldn't come from themjevad